Dr. Anthony Edwards

Many social media managers have seen Facebook engagement decrease as the Facebook algorithm began to favor posts from individuals over posts from pages.  How can you turn this challenge into an opportunity for your church?  Answer: Facebook Groups! Advantages of Using Facebook Groups for Your Church 1. Individuals join Facebook Groups instead of pages so Facebook's algorithm values the posts of group members. 2. Allows your Facebook Page to focus on turning potential visitors into visitors and guests into members while allowing your Facebook Group to focus on turning members into disciples. 3. Group members are notified of all group posts. Even if people follow your Facebook page, many of them will not see your posts. 4. Group members can create posts as well. Ways Churches Can Use Facebook Groups 1. Distribute church announcements 2. Create Facebook events to allow people to indicate attendance and share with others 3. Post weekly prayer targets 4. Share Face...

Who are you trying to reach with your church's social media posts? Members? Future members? Both?  While you can use the same accounts to communicate with different audiences, you might consider creating different accounts to communicate with people at different stages of the discipleship journey.  For example, with Facebook you could have an inward-facing Facebook group focused on helping members grow as disciples.  You could then use your church Facebook page to focus on the people in your community outside your church. From a discipleship perspective, church leaders should help members grow their evangelism.  One way to do this is through social media.  Your members likely want to share your posts, but may feel that they only appeal to members or may be more preachy than their friends can handle at the moment.  Many of your members and their friends probably face challenges.  As a church you could share content that can help them overcome ...

Want to start using social media in your classroom, school, or district, but not sure where to start?  Here are some suggestions you can use to get started.  Pick a few items from the lists and add items as you gain confidence.  I've included tips for teachers, principals, superintendents, and other educational leaders.

Feel like everyone's on social media except you?  Want to start using social media for yourself or your department, but not sure where to start?  Here I will provide some tips to help you get started quickly on a few of the popular social networks.