Your LinkedIn Profile Checklist

Use this list to get your LinkedIn profile ready.  The more informative your profile, the easier it will be for employers to find you.

• Intro

• First Name
• Last Name (add degree and certificate abbreviations after your last name)
• Headline (Your current title or value proposition statement)
• Current Position (title)
• Education (default is most recent institution attended)
• Country
• Zip Code
• Locations within this area (Dallas Fort Worth area, Fort Worth, etc.)
• Industry (think broadly about what you do)
• Summary (include keywords that will help potential employers understand what you do and find you more easily)
• Media (links or uploads of your work, assignments, or projects)

• Your Articles & Activity

• LinkedIn Articles (reflections on your work, assignments, or projects)
• Respond to others' articles

• LinkedIn Posts (talk about leadership or work-related happenings at work or school)
• Respond to others' posts

• Experience

• Work

• Internships

• Education

• Degrees

• Certificate programs

• Volunteer Experience

• Service projects

• Skills & Endorsements

• Skills: what you think are your strengths

• Endorsements: Number of people who agree about your particular strengths

• Recommendations

• Instructors

• Supervisors

• Customers

• Coworkers

• Accomplishments

• Publications
• Certifications
• Courses
• Projects
• Honors & Awards
• Patents
• Test Scores
• Languages (employers love multilingual employees)
• Organizations
• Student Organizations
• Community Organizations
• Professional Organizations

Social Media Discipleship: 4 Tips for Creating Content People Will Share

Who are you trying to reach with your church's social media posts? Members? Future members? Both?  While you can use the same accounts to communicate with different audiences, you might consider creating different accounts to communicate with people at different stages of the discipleship journey.  For example, with Facebook you could have an inward-facing Facebook group focused on helping members grow as disciples.  You could then use your church Facebook page to focus on the people in your community outside your church.

From a discipleship perspective, church leaders should help members grow their evangelism.  One way to do this is through social media.  Your members likely want to share your posts, but may feel that they only appeal to members or may be more preachy than their friends can handle at the moment.  Many of your members and their friends probably face challenges.  As a church you could share content that can help them overcome those challenges.  Better yet, you could create the content and host it on your website or blog.  Here are some suggestions:

1. Make a list of challenges people face, including (but not limited to) anxiety, depression, debt, marriage, and parenting.

2. Use a title that will draw readers in, but not overwhelm readers who have limited biblical knowledge.

3. Show people how God's word can help people overcome their challenges.

4. Include a call to action for people to communicate their progress with your tips or subscribe to get more information from you by email.

Following these tips will help you create content your members will share so they can share God within their spheres of influence.  This will allow them to engage in conversations about God with their friends more comfortably and naturally.

What tips for social media evangelism would you add?

Let me know in the comments!